Maja set out on a quest to start her own company. She was going through the startup phases, in her speedy rabbit style. Until she met Ángel, who suggested that adding some turtle virtues to her business development style would get her further. It did, and soon after the two fell in love and ventured on a new quest to help small companies develop a fast, yet steady business strategy, making the most of both rabbit and turtle virtues. Tortuga Solutions was born.
Tortuga Solutions was not for everybody. No company is. You can never be everything to everyone. Good business strategy starts with making hard choices. What do you want to be known for and how do you go about influencing people’s perception of you? This is the core concept of company branding. Maja took the challenge head-on, soon falling in love with branding, and started to see the brand as the heartbeat of successful business development.
Maja saw that people don’t hire companies, they hire people. Companies responded to and hired Maja or Ángel, not Tortuga Solutions. It became clear that a strong reputation is the foundation for both your career’s and your company’s success. What do you want to be known for and how do you go about influencing people’s perception of you? This is also at the core of personal branding.
SYNCING PERSONAL AND COMPANY BRANDS IS THE SECRET TO A STRONG, STEADY BUSINESS DEVELOPMENT HEARTBEAT. ADOPTING A BRAND DRIVEN BUSINESS STRATEGY IS THE KEY TO RUN FAST AND STEADY.
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