Build your personal brand

Training for entrepreneurial minds who want to put their personal brand at the service of their business.

Your personal brand matters

A personal brand is all about giving your customers a story to talk about. A story that clearly explains who you are, what you do, and how you can help them. A story that helps you build trust with your customers and allows them to recommend you.

Let’s face it, putting your own story out there can be intimidating.

It’s ok, breathe, you are not the only one that struggles to build your brand. I can guide you to find the right words to communicate with confidence.

Build your personal brand training

6 modules

Learn how to clarify your message and build a personal brand to push your business forward.

Branding workbook

Download a folder with the exercises and examples you will use to develop your personal brand.

Personal advice

Ask questions and receive feedback on your own brand content throughout the training program.

What’s the plan?

1. Define your brand core

Starting with the end in mind is a good way to go. I will help you clarify the ideal version of your future self, piecing together your goals and values to define your purpose.

2. Write your customer story

Customers are complex individuals. You think you know exactly who they are and what they want, but there is always more. I'll challenge you to peel through the layers to understand their problems.

3. Position yourself amongst experts

You need to make choices to stand out in the crowd. I will guide you through the steps to map out your competitors and decide how to differentiate yourself.

4. Set the mood for your brand identity

Your visual identity is there to reinforce how you come across. I will show you how to create a mood board to help you identify your style.

5. Learn to love your Linkedin

There is only so many people that you can introduce yourself to personally. I will help you find the words to let your LinkedIn profile do the work for you.

6. ‘Webify’ your brand story

A personal website will take you where LinkedIn can’t. I will guide you through the steps of writing a website that sticks in people’s minds.

At the end of the training you’ll have


LinkedIn copy

Your brand story translated into clear copy on your LinkedIn profile.


Website Copy

Your value proposition written out and ready to go on your website.


Design Brief

The input a designer needs to design a unique identity for your personal brand.

After finishing my PhD and establishing myself as an entrepreneur, I needed to hone in on the common thread that tied my work together: the Internet of Nature. Maja was instrumental in this process. Together, we chipped away at my core message until we knew it would strike a chord with the people I wanted to reach. Maja helped me develop my personal brand based on what I needed, my personality and my values. I couldn’t have done it without her and I continue to reap the benefits of our collaboration every single day.

Nadina Galle

Ecological Engineer

A high-value workshop to clarify and write up your brand and mission - given by two amazing, experienced, constructive thinkers who won't rest until you've co-created a beautiful result. I did the workshop with an inspiring group that gives feedback generously, which is hard to get to these days! The dynamic of the program urges you to address and finalize something that might have been lingering in your mind for a while - this comes highly recommended!

Laura Talsma


I enjoyed this workshop so much. I was struggling between telling my story vs the story behind my idea, but Maja helped me realize how powerful it is to dive deep inside yourself to find your core values (aka what makes you tick!). I loved the safe space and honest feedback I received from the group. It's rare to have such a raw opportunity to learn and grow. It's been months, but I'm still processing and growing from this experience. I highly recommend this workshop to anyone looking for personal growth!

Brittany Skara

Founder of WaterUp

Do you juggle way too many hats or struggle to separate your own identity from your company? AND recognize that for your business to succeed, people need to know what you do in 1 simple sentence? Well, this workshop is for you. Maja helps you tell the story of YOU! Not only to crystallize your vision, mission, and values but to understand what your overarching value proposition is. This is no small feat, especially if you’re an entrepreneur like me who is wearing too many hats.

Michelle Chakkalackal


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Personal training


We work one-on-one on creating your personal brand

  1. Six 1.5-hour one-on-one online sessions
  2. Workbook with branding exercises and examples
  3. Direct support through a private Slack channel

Group training


Work within a group on creating your personal brand

  1. Six 3-hour group online sessions (3-4 people)
  2. Workbook with branding exercises and examples
  3. Access to group Slack channel to ask for and receive feedback

What’s next? You’re ready to take your brand online!

At the end of the training, you’ll have everything you need to bring your brand to life: update your LinkedIn profile and build a personal website.

Though you know what they say, it takes a village to build a brand. I work with a team that builds websites you can share with confidence. Ángel is a natural at finding the right words and Elena has graphic design skills that truly replace 2000 words.

Together, we make sure you have a website people remember.

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