Brand Anatomy of My Love Brand

Brand the Change method applied on Meet Jack 

Brand the Change is an amazing method to guide you through the process of building a brand. When I discover something I like, I tend to take it close to the border of obsession. In this case, soon after reading the book, I joined Anne Miltenburg’s course and became a Brand the Change trainer. She introduces core concepts of branding through the scope of a brand anatomy. In this blog, I’ll share how I applied that method to build my own love brand: Meet Jack

I am going to publish this article right now in order to create a certain dose of embarrassment and pressure for finishing the blog. Meanwhile, if you happen to be here before I do and you are curious about Meet Jack, you can download the brand book.

Brand Layers
Brand Layers Explained
Brand Core
Brand Identity
Brand Interactions