Learn to love your LinkedIn

LinkedIn profile is your primary business card. You want to position yourself as an expert and be recognized as one. Ready to roll-up your sleeves and get to work?

Decide what you want to be known for!

Leave no confusion about what you do, how you do it, and why it matters.

People looking at your profile expect to find answers to these four basic questions:

Who are you? (Profession)

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Your role title should be clear. Make it easy for people to spread the word. Who are you by profession and what do you specialize in?

Example: Nadina is an ecological engineer, specialized in improving fast decaying urban ecosystems.

What can I call or recommend you for? (Skills)

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Emphasize your unique strengths and the set of skills that sets you apart from your direct competitors.

Example: As an academic and entrepreneur, Nadina coined the term Internet of Nature. She shows urban planners how to use sensors, satellite imagery, and computer algorithms to turn green spaces into data that helps them manage it better.

What do you offer? (Services)

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Describe clearly what people can hire you for and touch upon how you go about delivering that service.

Example: You can hire Nadina to inspire people (keynotes), inform teams (workshops), or lead projects to implement technologies (management) with the goal of improving urban ecosystems.

How do I start working with you? (Call to Action)

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People are more likely to take action when invited to do so. What is a concrete next step you want them to take? Invite them learn more about your services on your website, connect with you on LinkedIn, or send you an email to request a quote?

Example: Take a look at Nadina’s website to watch her TedTalk about Internet of Nature and learn more about the services she offers to urban ecologists responsible for safeguarding urban green: www.nadinagalle.com

If you don’t give the market the story to talk about, they’ll define your band’s story for you.

David Brier

If you can’t explain it simply, you don’t understand it well enough.

Albert Einstein
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Where do we start?

No need to reinvent the wheel.

Take a look at few LinkedIn profiles to understand what level of clarity you look for when analyzing others. Then apply that same clarity on your own profile and schedule a 30-minute call to go over it together.


Do your homework

Analyze other profiles and take a look at some basic tips you can already apply to improve your own profile.


Schedule LinkedIn scan

Receive a non-sugar coated reflection on what I, as a random stranger, understand you do, how you do it, and why it matters.


Strengthen your profile

Use the feedback to improve your profile, so others recognize you as an expert and recommend you for your services.

I did and would do it again from time to time to recheck what I have. It was a really good feeling to improve my LinkedIn after the call with you Maja! Loved the feedback.

Emily Saturnino

Brand Strategist

Take that offer! Maja has priceless input about the use of LinkedIn. She gave me a different and much appreciated new perspective.

Marieke Griffioen

Brand consultant & Design Director

I strongly recommend a session with Maja. Great inputs, the details we don’t usually pay attention to, an empathic and genuine interest in listening to you, a safe space to share doubts and concerns...In a few words, quick & deep: that how I’d classify this precious time spent together. Thanks Maja!!

Raquel Sztejnberg

Brand Strategist

Thanks to Maja my LinkedIn profile now really expresses who I am and what I can offer. Her feedback and tips are clear, direct and on point. This is one of those things you wish you had done earlier.

Twan van der Slikke

Business Development Manager

One of the best things I have done for my brand.  While I made decisions regarding my brand - the articulation part was still difficult.  The session was insightful and showed me where to improve and HOW. Maja has a passion for this work and was very supportive and patient with me.  All from this short feedback session!  I highly recommend it.

Regine Zamor


“Maja gave honest & insightful feedback without any fluff. It gave me more clarity on how to optimise my profile for my target audience. Highly recommended!”

Mathijs Sterrenburg

Creative Director

“I booked a LinkedIn Scan with Maja because I wanted clear and honest feedback from which to build on. Maja was sharp, fast, and relevant. She gave clear feedback and action points at different levels - from the ones you can immediately tweak to the ones you need to think about and make a decision before improving. It was super helpful!”

Bel Lavati

Brand & Business Strategist

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Ready for brutally honest feedback on your LinkedIn profile?

Schedule free LinkedIn scan

Can I help you write your entire LinkedIn profile?

Honestly, I rather not.

I believe that a strong profile is a reflection of your own inner journey in search of what you want to be known for. That said, if you have that crystal clear and simply struggle to put it into the right words, I could help you draft a decent version.

This would be the plan