People looking at your profile expect to find answers to these four basic questions:
Your role title should be clear. Make it easy for people to spread the word. Who are you by profession and what do you specialize in?
Example: Nadina is an ecological engineer, specialized in improving fast decaying urban ecosystems.
Emphasize your unique strengths and the set of skills that sets you apart from your direct competitors.
Example: As an academic and entrepreneur, Nadina coined the term Internet of Nature. She shows urban planners how to use sensors, satellite imagery, and computer algorithms to turn green spaces into data that helps them manage it better.
Describe clearly what people can hire you for and touch upon how you go about delivering that service.
Example: You can hire Nadina to inspire people (keynotes), inform teams (workshops), or lead projects to implement technologies (management) with the goal of improving urban ecosystems.
People are more likely to take action when invited to do so. What is a concrete next step you want them to take? Invite them learn more about your services on your website, connect with you on LinkedIn, or send you an email to request a quote?
Example: Take a look at Nadina’s website to watch her TedTalk about Internet of Nature and learn more about the services she offers to urban ecologists responsible for safeguarding urban green: www.nadinagalle.com
Take a look at few LinkedIn profiles to understand what level of clarity you look for when analyzing others. Then apply that same clarity on your own profile and schedule a 30-minute call to go over it together.
Brand consultant & Design Director
Twan van der Slikke
Business Development Manager
Brand & Business Strategist
I believe that a strong profile is a reflection of your own inner journey in search of what you want to be known for. That said, if you have that crystal clear and simply struggle to put it into the right words, I could help you draft a decent version.